Store connections
Google Analytics 4
Connect read-only item engagement to the selected store. Shopify remains the source of sales and profit.
Checking this store…
Connection status
A GA web stream must match this store’s current primary storefront domain verified through Shopify. If that domain changes, GA evidence pauses until the connection is reviewed again.
Item ID mapping
Choose the exact item_id format sent by this store’s GA4 tracking. Preview sample aliases and collisions before saving. Product titles are never guessed.
Available placeholders: {productId}, {productGid}, {variantId}, {variantGid}, {sku}. Literals such as a country prefix are copied exactly.
Select a verified property and web stream
Read item evidence
This checks the current mapping and reports coverage. It does not change Shopify data.